Roger Stanford President of Western Technical College | westerntc.edu
Roger Stanford President of Western Technical College | westerntc.edu
This represents 9.7% of all money invested on sport teams at the three colleges in the county during 2023.
The average sports expenses at La Crosse County have grown 160.3% since 2010.
University of Wisconsin-La Crosse stood out as the university in La Crosse County which received the most football funding during 2023. The institution received $940,600 — or 100% of all the money destined to football teams.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $940,600 | 9.7% |
| 2022 | $484,908 | 6.1% |
| 2021 | $0 | 0% |
| 2020 | $417,881 | 5.9% |
| 2019 | $413,539 | 5.9% |
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