Roger Stanford, Ph.D, President | Western Technical College
Roger Stanford, Ph.D, President | Western Technical College
This translates to roughly 9.7% of all spending for sports teams at the three universities in the county during the 2023 season.
The average sports expenses at La Crosse County have grown 160.3% since 2010.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
Men's Football Team's Expenditures in La Crosse County in Last 5 Years
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $940,600 | 9.7% |
| 2022 | $484,908 | 6.1% |
| 2021 | $0 | 0% |
| 2020 | $417,881 | 5.9% |
| 2019 | $413,539 | 5.9% |
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