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Wednesday, September 10, 2025

Viterbo University appoints Heather Armstrong as major gift officer

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Rick Trietley, President | Viterbo University

Rick Trietley, President | Viterbo University

Viterbo University has announced the addition of Heather Armstrong to its advancement team as a Major Gift Officer. Armstrong brings 15 years of experience as an anchor and reporter at WXOW, News 19, where she covered a range of stories in the La Crosse area.

In her new role, Armstrong aims to use her background in storytelling to support Viterbo’s mission by connecting donors with the university’s goals.

“Everywhere I look at Viterbo, I see incredible people with powerful stories,” Armstrong said. “I can’t wait to share those stories and the needs of the university with the community. This place really is something special.”

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