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Wednesday, September 10, 2025

How to build business connections without attending formal networking events

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Russ Korpela Executive Director | River Falls Area Chamber of Commerce and Tourism Bureau

Russ Korpela Executive Director | River Falls Area Chamber of Commerce and Tourism Bureau

Networking is a crucial aspect of business, allowing professionals to build connections and foster relationships. However, not everyone finds it easy or has the time to attend formal networking events. The Chamber offers insights into alternative ways to network effectively without attending such events.

According to the Chamber, "networking is incredibly important because people want to do business with those they know, like, and trust." For those unable to attend events, there are practical methods to engage in networking. These include turning everyday conversations into opportunities by being curious and listening well. Supporting local businesses and volunteering where ideal customers are present can also create valuable connections.

The Chamber suggests hosting low-key events like "Coffee & Questions" or engaging in social media interactions as effective strategies. Being generous with referrals and using content as conversation starters can further enhance networking efforts.

Instead of being pushy, asking for introductions in a considerate manner can lead to meaningful connections. The focus should be on building a reputation as someone trustworthy and supportive through consistent small actions.

Ultimately, networking is about relationship building rather than collecting business cards. Starting with simple actions like a conversation or a coffee meeting can gradually lead to effective networking.

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