Sheri Marnell Chair, Executive Committee | Official Website
Sheri Marnell Chair, Executive Committee | Official Website
It is currently hot and sunny in most parts of the country, but businesses are finding a unique opportunity to boost sales with Christmas in July promotions. This mid-year event allows businesses to engage customers, clear inventory, and create excitement without the December rush. The trend has gained popularity over recent years, coinciding with Prime Days in July, which conditions buyers to look for deals and start holiday planning early.
With rising costs, spreading out spending by buying early is advisable for consumers. Businesses outside retail can also benefit from these promotional strategies.
The article suggests ten creative ideas for businesses to implement before July ends:
1. "12 Days of Deals": A flash sale featuring a new product or service daily.
2. "Summer Santa Sale": Clear old inventory with a themed clearance event.
3. "Gift Card Bonus Fest": Offer bonus gift cards with purchases.
4. "Host a Mini Christmas Market": Collaborate with local vendors for a pop-up sale.
5. "Frozen Favorites or Cool Combos": Special menu items at restaurants or cafes.
6. "Run a Holiday Throwback Social Campaign": Engage customers through social media contests.
7. "Offer ‘Gift Yourself’ Packages": Service-based businesses offer self-gift options.
8. "Host a Virtual Holiday Party": Online events like trivia nights or movie watch parties.
9. "Launch a VIP Pre-Holiday Club": Early access to holiday deals for loyal customers.
10. "Create a 'Naughty or Nice' Coupon Draw": Mystery discounts at checkout.
These strategies aim to maintain customer engagement and encourage future sales beyond the summer months.
Alerts Sign-up